2010-07-29 Two big questions small business owners have for me when it comes to Facebook are: 1) is there a way I can separate my personal information from my professional
information and 2) what is the best way to engage others and bring attention to my business? Facebook "Fan Pages" are the answer to both. facebook business page A Fan Page is simply a public profile that allows you to share information about your business, services or products with other Facebook users. To create a Fan Page, click on "Advertising" in the lower right hand part of the screen. After doing this you will be taken to a page with several choices listed at the top. Click on "Pages" which has an orange flag next to it. Then, just click the green "Create a Page" button. Once you have created your Page, you can now reap its benefits. What are those benefits? There are several, but here I will highlight the top three: Driving Traffic. Facebook Pages are public. Most of Facebook requires a login for you to access it. However, Pages are not behind a login and thus are visible to the search engines. This means people can not only find your business listed, but it is likely to be ranked highly due to the fact that Facebook itself is. Therefore, you might want to consider using relevant keywords in your Page title as well. For example, Facebook expert Mari Smith's Page title is Mari Smith - Relationship and Buzz Marketing Specialist. Of course, once people visit your Page, they will also have a way to continue on to your main website or blog which you will have listed. facebook business page Promoting Discussion. Pages are a great way to communicate with potential clients and customers. You now have an opportunity to listen, watch and provide answers when needed. People will notice when you take the time to help and add to the discussions. Send updates periodically through the update feature and concentrate on building relationships and being a part of the conversation. Spreading Awareness. By utilizing the wall for discussions, providing links, adding pictures, importing your blog posts and more, you are making it easy to connect with you. This will help turn people into fans as well as encourage others to visit your Page. When others become fans it will show on their profile as well as in their mini-feed. When your fans interact with your Page, these interactions are visible to their friends via the News Feed. This is fantastic for word-of-mouth and for exposing your business to an ever-increasing circle of Facebook users. Some Tips: *To get to your Page from your main personal profile, click on "Applications" at the bottom to the left and then click "Ads and Pages." *You need to click on the link that says "publish this page" for your page to become public. This is nice as you can have your Page all set up and complete before you begin promoting it. *If you click on "Edit Page" you can add applications to your page such as discussion boards, reviews, events and more. *People can become "fans" of your page. To encourage this, you can click the link for "suggest to friends" under your picture. If you click on "Share" on the left side under "create a page" then you can also post a message about your page to your personal profile or send a message to others. Create your Page today and start building your community of raving fans You already know about Facebook, everybody does. What you might not know are the Cold Hard FACTS about Facebook. Did you know, Facebook has over 400 Million users and Growing? That's equal to the size of the entire population of the United States of America and Mexico. Combined! And of those 400+ Million users, did you know that half of them log onto FaceBook EVERYDAY SINGLE DAY? And that the Average Facebook user spends 13.3 hours per month, which is an average of 26 minutes per day! And I can personally vouch for this seeing as I have a teenage daughter, who spends at least triple this amount of time on Facebook. So what are all these people doing while on Facebook? Well%u2026 They're connecting with their Facebook friends. They're uploading and commenting on photos, status updates and videos. They're creating and interacting with groups and events and they're liking facebook Fan Page Websites. So maybe you've already on Facebook and have a profile, but you might be asking%u2026 "What's a Facebook Fan Page?" I'm glad you asked. A Facebook Fan Page Website or "Official Page Website" as Facebook has just renamed them is a page anyone can create for their local business, brand, organization or even an artist, band or public figure. Just to get familiar, let's talk about some famous and popular Facebook Fan Pages: For example, the Official Fan Page of movie star Ben Stiller has over 1 million people who like his page. Yet, when you look at the navigation bar of this Fan Page Website there is nothing promoting his current movie, next movie, nor is there any interesting way to interact with him. It could be better, more interactive and much more profitable. Another example is the Official Fan Page for the band Pink Floyd. They've got almost 3 million fans who "Like" their Facebook Fan Page, that's huge. Yet there is NO way purchase their latest box set or buy products that promote this legendary band%u2026 Such a shame. Then there is the Official Fan Page for the music artist Johnny Cash. Good ole Johhny has over 1.5 million fans, nice work Johnny! Yet, In the navigation bar there is no way for fans to sign up to get updates. They can't buy the "Essential Johnny Cash" album or his "Flippin The Bird" T-Shirt. So%u2026 Johnny%u2026 call us and we'll hook you up. And lastly%u2026 the block buster Movie Titanic has an Official Facebook Fan Page that has around 3 million fans. Remember, this was one of the biggest blockbusters of all time. Yet, it has no way for fans to buy the 10th anniversary edition DVD or the 3-Disc special collectors edition. James Cameron is missing out on thousands of dollars in lost sales%u2026 right from Facebook! Ok%u2026 So what is similar about each of these Facebook Fan Pages? Yes%u2026 they all have a HUGE amount of fans. Yet%u2026 the thing I find most important and disturbing%u2026 is that%u2026 they all Look The Same! If you put them all up on the same page, from that perspective%u2026 It's almost impossible to tell them apart from one another. Not only is this BORING%u2026 It's bad for business because it's NOT distinguishing, memorable or profitable. Some better examples of professionally made custom Facebook Fan Page Websites from big brand companies you already know about include the Fan Page Website for Starbucks. Starbucks is a company that GETS Social Media. They've made it so you can interact with and monitor your Starbucks account right on Facebook. You can Manage and RELOAD your balance from this Fan Page Website. Get it? Right from Facebook%u2026 you can send Starbucks MORE of your money. It's a brilliant marketing strategy! Right? There is another one that is even better%u2026 It's the Fan Page for the Twilight Saga movies. They've made it so you can engage in live chat or watch a video preview. They've also got a quiz you can take, a poll to see what character you are and they've even got their twitter stream embedded directly into their Fan Page Website. It's all perfect for connecting with the Twilight community. So%u2026 what if you don't have a $17 Million Dollar Marketing Budget like these Fortune 500 Big Brand Companies? Not to worry. That's where Fan Page Websites can help. But before I tell you how you can easily and affordably have a Facebook Fan Page for your business or organization let's first take a quick review of the facts about Facebook and why these facts are important to you. %u2022 Again, Facebook has over 400 Million users, its growing like wild fire %u2022 of those 400 million, 200 Million Users log onto Facebook every day %u2022 and the average person is spending around 26 minutes interacting on Facebook, it's astounding! %u2022 What's More, 100 Million people access Facebook directly from their mobile device, like their iPhone, Blackberry, Driod or iPad. and these numbers are ever increasing. %u2022 What's also important to know is that the Average Facebook User has around 130 friends %u2022 and that they are connected to 60 Fan Pages So%u2026 What this all boils down to%u2026 Is 400 Million Reasons to get a Facebook Fan Page NOW! Before your competition does. And we don't just mean get just any Fan Page Website. You need to stand out in your crowded marketplace and be competitive and actually monetize Facebook. We'll show you how. What you need is a Custom Fan Page Website %u2022 This is going to help your business have a Complete Social Media Marketing Campaign in place %u2022 One of The best features is that it can Generate Sales Directly on Your Fan Page Website %u2022 It's also going to help you Create and Capture Leads right within Facebook %u2022 Which enables You to Build Your Email List or Newsletter with more subscribers %u2022 A Custom Fan Page Website can also Drive Targeted Traffic Directly back to your Website %u2022 And you can also engage your community with Videos, Polls, your Twitter Stream, Google Maps and almost anything you can imagine. See it for yourself at our website. Just Google "Fan Page Websites". Take a look at our website and then ask yourself, "What Would Be Possible For My business with a Fan Page Website?" I'd like you to find out how FanPageWebsites can help your business or organization With a Fan Page Website %u2022 You can sell your products and services directly from within Facebook %u2022 Which is one of the best ways to Monetize Your Social campaign %u2022 You get you Quality Internet Traffic from within Facebook %u2022 While Building Your Email List for Future Marketing %u2022 You're able to Interactively Engage with your community %u2022 While Building Brand Awareness %u2022 And generating More Leads, More Sales and Ultimately%u2026 More Money. | Author
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